In 1981, Advertising Age profiled Michael Crichton and his movie Looker which is set in the world of advertising Here is an excerpt from “Crichton: A Futuristic View of Ads” by John Revett.
“Let’s just say Michael Crichton has a feeling that some sort of subliminal or high-tech generated advertising is bound to turn up on the tube on of these days. He calls it “below the belt” advertising.
It probably won’t be as blatant as mind control through computerized TV commercials, the theme of his upcoming movie, Looker; it is likelier to be a more subtle intrusion, with more market share at stake.
Mr. Crichton didn’t see it that way when he started the screenplay, in the mid-1970’s.
“From the beginning, I tried to write what I thought was a ridiculous story where people were enticed by computer-animated images.” said the author/movie maker. “It was meant to be a comedy originally. Then when we went around to animation houses asking for bids, this odd thing happened, which was that nobody we talked to said, ‘what a bizarre idea’ or ‘how silly.’ Finally we had a guy who said, ‘Well, of course you know everyone’s doing this work … this is the hot new field,'”